PageRank is the most important indication of the power of back links but do you know where does the PR come from and how it is distributed? It’s important to know that to avoid mistakes when building links.

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Did you know that you can get hundreds or even thousands of links almost instantly by buying expired domains? This is a little known technique, by some it is considered “grey hat”.

Personally, I don’t consider it “grey hat”, on the contrary, I think it’s one of the purest white hat techniques in SEO. Of course, it depends how you go about it.

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The number of outgoing links per page is an important metric. Too many links can render a backlink useless even if the PR of the page is high itself.

This is a very often overlooked aspect of link building so I feel like it deserves a dedicated post. Far too many inexperienced marketers think that PR is all that matters regardless of other metrics that a page has. Don’t underestimate the importance of link density.

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Who said that your content should be posted only once in one form on your site or someone else’s site? While posting the same article across many sites may not have the desired effect (you may stumble upon duplicate content issues as the number of copies grows), reusing the same content in different formats can be a great way to get backlinks.

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When it comes to link building, quality is what matters most. I don’t buy the “any link is a good link” notion. Your time is limited and the last thing you want is wasting it to get useless backlinks.

Social bookmarks if used incorrectly are ones of those kinds of links that border with useless. What good is a link from a page with potentially 100s of outgoing links or from a page buried deep deep down the hierarchy of the site? Your time is better spent getting quality links than spamming social bookmarking sites.

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There are techniques that you can do to get backlinks and there are techniques that you must do. RSS feeds are definitely a must. It takes little time and you get set for constant flood of backlinks from very diverse traffic sources.

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Getting links virally without having to build is a very useful technique. You lose nothing by trying to do it, even if you don’t success. So here are some tips how to set up your site as a “link bait”.

It all comes down to valuable content on your website, you have to do something for people to want to link to your websites.

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Dropping a link somewhere doesn’t end at it. That especially holds true with web 2.0 properties, articles directories, videos, etc. Getting a link from a page on a sites, as big as it is, holds very little value as far as SEO. To get more value out of these links, you have to promote them.

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While the most popular press release sites are paid and take a fee to post a press release, there are many press releases that you can submit content to and get a backlink from.

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When getting backlinks, mind the nofollow attribute on your links. This attribute marks the links as “not trusted” and tells the search engines to discount them as a vote. That means you get no SEO benefit from them.

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