PageRank is the most important indication of the power of back links but do you know where does the PR come from and how it is distributed? It’s important to know that to avoid mistakes when building links.

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The number of outgoing links per page is an important metric. Too many links can render a backlink useless even if the PR of the page is high itself.

This is a very often overlooked aspect of link building so I feel like it deserves a dedicated post. Far too many inexperienced marketers think that PR is all that matters regardless of other metrics that a page has. Don’t underestimate the importance of link density.

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When getting backlinks, mind the nofollow attribute on your links. This attribute marks the links as “not trusted” and tells the search engines to discount them as a vote. That means you get no SEO benefit from them.

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