Did you know that you can get hundreds or even thousands of links almost instantly by buying expired domains? This is a little known technique, by some it is considered “grey hat”.

Personally, I don’t consider it “grey hat”, on the contrary, I think it’s one of the purest white hat techniques in SEO. Of course, it depends how you go about it.

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The number of outgoing links per page is an important metric. Too many links can render a backlink useless even if the PR of the page is high itself.

This is a very often overlooked aspect of link building so I feel like it deserves a dedicated post. Far too many inexperienced marketers think that PR is all that matters regardless of other metrics that a page has. Don’t underestimate the importance of link density.

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